在问ChatGPT之前，先问自己问题。
为什么客户会选择我们而不是竞争者对手？我们的产品（服务）优势是什么？
第一步：提供基本的商业信息
- Business Name: Location: (City, Region, or Online Business):
- Type of Business: (e.g., Dry Cleaning, Marketing Agency, etc.)
- Unique Selling Proposition (USP): (What makes your business stand out? Why should customers choose you over competitors?)
我们提供的业务细节越多，ChatGPT 就越能定制其响应。不要仅仅描述我们的行业，还要包含诸如目标受众、主要服务和独特卖点等具体信息。这有助于 ChatGPT 生成个性化且相关的内容。
例如：
“We are an eco-friendly dry-cleaning service that specializes in sameday garment care while using 100% non-toxic cleaning solutions.”
“我们是一家环保干洗服务公司，专门提供当天服装护理，同时使用 100% 无毒清洁溶液。”
第二步：提供产品和服务细节
此部分确保 AI 了解我们提供的内容，以便它可以创建与我们的业务相关的内容。
- List of Services Offered: (e.g., Standard dry cleaning, eco-friendly services, social media management, coaching programs, web design, copywriting, etc.)
- Key Products (if any): (e.g., Physical products, digital courses, software, books, merchandise, etc.)
- Special Offers/Packages: (e.g., Seasonal discounts, VIP membership, bulk service pricing, limitedtime promotions)
例如：
“We offer one-on-one strategy sessions, group coaching programs, and done-for-you marketing services. We also sell a content calendar template and an AI training guide.”
我们提供一对一战略咨询、团体辅导项目以及定制营销服务。我们还出售内容日历模板和人工智能培训指南。
第三步：找到目标受众
- Primary Customer Demographics: (Age, gender, profession, income level, interests, etc.)
- Geographical Target Area: (Local community, global audience, specific industries, etc.)
- Customer Needs and Preferences: (e.g., Fast service, budget-friendly, luxury experience, ecoconscious, beginner-friendly, industry-specific, etc.)
例如：
“My audience consists of small business owners, solopreneurs, and
marketing professionals who struggle with content creation. They
need fast, effective, and easy-to-implement marketing strategies.”
“我的客户群体包括小企业主、个体经营者和
在内容创作方面遇到困难的营销专业人士。他们需要快速、有效且易于实施的营销策略。”
第四步：确定品牌声音和个性
- Brand Tone: (e.g., Professional, friendly, casual, luxury, authoritative, inspiring, playful, educational, etc.)
- Keywords/Phrases Associated with Your Brand: (e.g., “Eco-friendly,” “Fast service,” “Done-for-you,”“AI-powered,” “Actionable strategies”)
- Tagline/Slogan (if any): (e.g., “Simplify Success,” “Helping You Work Smarter, Not Harder”)
例如：
“Our brand voice is professional but friendly, clear, and action-oriented. We use phrases like ‘simplify
your strategy’ and ‘AI tools for efficiency.’”
我们的品牌语调专业而友好，清晰且以行动为导向。我们使用‘简化您的策略’和‘提高效率的人工智能工具’等短语。
第五步：目标和目的Goals And Objectives
告诉 ChatGPT 我们想要实现的目标，这样它就可以定制内容来支持我们的策略。多花花时间定义我们的受众和品牌声音，将提升 AI 生成内容的质量。
ChatGPT 越了解我们的服务对象和沟通方式，我们的内容就会越自然、越引人入胜、越有效。这相当于为 AI 创作符合我们的个人风格的内容奠定了基础。
- Short-Term Business Goals (3-6 months): (e.g., Increase engagement on social media, grow email list by 1,000 subscribers, launch a new service, etc.)
- Long-Term Business Goals (1-3 years): (e.g., Expand to a new location, hit $500K in revenue, automate 50% of content creation, etc.)
- Specific Marketing Objectives: (e.g., Increase website traffic by 20%, launch a podcast, grow YouTube channel to 10K subscribers, etc.)
例如：
“I want to establish myself as a thought leader in AI-powered content
marketing, grow my YouTube channel to 10K subscribers, and launch
an AI content creation course in the next six months.”
“我希望成为人工智能内容营销领域的思想领袖，将我的 YouTube 频道订阅人数扩大到 1 万，并在未来六个月内推出一门人工智能内容创作课程。”
第六步：客户的反馈
喂给ChatGPT真实的客户反馈来帮助 ChatGPT 了解什么能引起我们的受众的共鸣。
花时间明确目标并分析客户反馈，确保我们创作的每一条内容都具有针对性和影响力。目标越清晰，ChatGPT 生成的内容就越有影响力、越有针对性！
- Positive Reviews: (Copy/paste 2-3 actual customer reviews that highlight your strengths.)
- Common Customer Questions: (What do people ask you the most? What problems do they want solved?)
- Areas for Improvement: (What feedback have you received about what to improve? What challenges do your customers face?)
例如：
Common Question: “How do I make ChatGPT sound more like me?”
常见问题：“如何让 ChatGPT 听起来更像我？”
可以开始了！
打开 ChatGPT 聊天窗口，按照本指南中的每个步骤操作，并提供有关我们的业务、品牌形象和受众的详细解答。我们可以将其视为“训练”ChatGPT，使其了解我们独特的风格和目标。
将回复保存在文档或笔记中，以便我们在生成内容时快速参考和重复使用。这可以保持信息传递的一致性，并节省我们未来的时间。
每次创建内容时都使用这些详细信息。在要求 ChatGPT 生成新内容之前，请先提醒它我们的品牌详情。
“Before we start, my business is [your business name], and my brand voice is [describe your tone]. I help [your target audience] with [your main services]. Now, generate a blog post about [your topic].”
Refine as you go.
如果 ChatGPT 的回复不太准确，请调整我们的输入。我们提供的反馈和指导越多，随着时间的推移，效果就会越好。
